In response to: WANT TO TRANSFORM YOUR AGENCY? by HEIDI EHLERS
http://www.blackbagonline.com/blog.php?id=62
Years back, I was exposed to an “atomic theory” of marriage I’d call Big Chunker/Little Chunker.
The idea was that one electron (partner) can only be attracted to its opposite electron (partner); one thinks in Big Chunks, the other in Small Chunks.
How does it manifest? If you’d have asked me what I did the night before, I might reply, “Had dinner.” Had you asked my (then) mate, the response would have plunged into (endless and excruciating to me) detail about courses, cutlery and cooking times.
Guess which of us was the free-associating copywriter and which was the diligent broadcast producer?
I believe awareness of this state-of-affairs is crucial when hiring or otherwise selecting a professional partner. (Probably why the writer/art-director paradigm has endured.)
Why do dog owners look like their pets? I believe they unconsciously choose themselves. I suspect a lot of interviewers do the same: they look for themselves in candidates.
Now, shared values are laudable. They contribute to a harmonious workplace. But if the objective of a business is innovation or creation, isn’t it essential to shatter conventional thinking? Thus, wouldn’t it make sense to hire someone with a point-of-view that is, if not opposing, at least divergent?
Again, it’s about intent. We have to be cruelly honest with ourselves. Do we genuinely want to break new ground? Or do we far prefer to stroll hand-in-hand along a well-worn path?
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