Tuesday, March 11, 2008
In 1895, as legend has it, an audience filled a theatre to view the Lumière brothers’ experiment in the new medium of cinema. Plot simple: a train advances on the audience. Audience is thrilled; risking personal injury, it is said they storm from the theatre in panic.
Nowadays, it’s unlikely you could coax a single soul into a room to observe a black and white locomotive huff on-screen. And that’s the way I think about the internet.
The novelty has worn off.
For me, every internet destination must immediately provide value. Now, value is subjective. It can be information a user needs or entertainment of quality. (Today, most people aren’t watching DVDs of Three’s Company; they’re paying hundred of dollars for box sets of The Sopranos.)
This week AdWeek demonstrates they too appreciate the demand for worth and utility.
http://www.adweek.com/aw/content_display/news/digital/e3i1de189927bfff758384728f89282cfdd?pn=1
Ultimately, it doesn’t matter what anyone in the industry thinks. For, if there’s no idea, or no purpose, every single user will storm out of a site (pardon me: application) with a barely perceptible twitch of a finger. Nobody will get hurt. But nobody else will ever know.
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